Xbox Pride Controller
Xbox controller
LGBTQIA+ people are underrepresented in games and often face discrimination when they play online—yet choosing who you want to be is what gaming stands for. To bridge the gap, we transformed an iconic Xbox controller into a symbol of inclusive gaming with expansive design.The first run of 100 Xbox Pride controllers featured 18 LGBTQIA+ community flags in a one-of-a-kind display seeded with top LGBTQIA+ players. Given its popularity, it’s now publicly available, celebrating 35+ unique LGBTQIA+ communities, with dozens of customizable components. Boosting allyship and awareness, the controller is a physical emblem of inclusive gaming worldwide.
Client / Manufacturer
Design
Microsoft Corporation
Redmond, USMicrosoft Brand Studio
Redmond, WA, USTeam Xbox
Redmond, WA, USDate of Launch
2022
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users