WASTECARE™: Industrial waste-certified as skincare

Skincare Serum

WASTECARE™: the first skincare product that is industrial wastewater from textile dyeing. Taken from the factory, the wastewater is stabilized with citric acid and certified for use. Packaged like a beauty product, it was shipped out to key opinion leaders in fashion and healthcare to form partnerships. All materials used are recyclable and reinforced for shipping. The dot-and-line design system is rooted in biochemistry, which provides a neutral canvas for the brand’s story. The custom type combines ultrasound with Mincho, reflecting both tradition and science. The usage of colors is informed by the ultrasonic plant-based dyeing process.

Client / Manufacturer

AIZOME

Munich, DE

Design

SERVICEPLAN GERMANY / PLAN.NET GERMANY

München, DEAlex Schill, Shruthi Subramanian, Camille Nizet, Tanvi Phalak, Rohil Borole, Kai West Schlosser, Taro Taniwaki, Lorenz Langgartner, Franz Röppischer

Workbyworks Studio

New York, USHan Gao

paul + paul GmbH

Gilching, DEPhilipp Paul

Druckerei Vogl GmbH & Co KG

Zorneding, DERalf Vogl