Walter Knoll: Milan Design Week 2022

Exhibition space

Trade fairs are finally back and Milan is back too! We’ve been designing trade fair presentations for furniture manufacturer Walter Knoll for the last ten years - and at this year’s Milan we present a poetic brand space. We’re not showing at the Salone del Mobile exhibition grounds this year, but in a special building in the heart of Milan: In the narrow alleys of the Brera design district stands the Rimessa dei Fiori, a former flower warehouse, which we have literally let blossom again with a temporary brand staging. The result is a multi-layered, artistic brand space for remarkable moments and inspiring encounters.

Client / Manufacturer

Walter Knoll AG & Co.KG

Herrenberg, DE

Design

Ippolito Fleitz Group – Identity Architects

Stuttgart, DETilla Goldberg, Peter Ippolito, Victoria Scherbarth

Janet Echelman

Brookline, US

Studio Irene

Milan, ITIrene Cuzzaniti

Yvette Hoffmann

Stuttgart, DE