Volkswagen Lookbook No.4
Artwork catalog
Volkswagen Lookbook 4 is a collection of illustrations, graphics, 3D visuals, and photography in a variety of styles. It is distributed by Volkswagen exclusively to support their more than 200 global licensees with merchandise artwork. The catalog is a tribute to the "Love & Peace" generation and their legendary Volkswagen vehicles and features artwork that borrows from the look and feel of the seventies. The designers also created 300 unique book jackets by hand, each of them individually designed for each of the licensees. A pin button with the original 70s retro logo of Volkswagen adds a final flourish to the concept.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry, Specific sub-group: Volkswagen licensees