thyssenkrupp Elevator Test Tower Visitor Center
Showroom
Brand Experience meets R&D: The ThyssenKrupp Elevator high-tech Test Tower is much more than just a building for research and development, it is a place for intensive exchange with corporate customers and the public. A modular scenography was created for the three showrooms Vision Space, Insight Area, and Viewing Platform. Together, these spaces meld into an additive customer journey. Spatial cinematic staging, a mixed reality production combining the components of the drive technology with virtual elements, and further digital applications all give insights into the revolutionary lift technology, ThyssenKrupp as a company and the tower itself.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry, Other target groups: the general public