The iii Museum
AI Museum
The Mohammed Afkhami Foundation
The iii, created by Mohammed Afkhami Foundation, is a revolutionary virtual museum dedicated to Contemporary Iranian Artists around the world. It addresses the need for an innovative platform that transcends traditional museum boundaries, offering users an immersive and radical art exploration. It creates dedicated spaces that react in real time to the user to amplify the individual message of every work of art. The iii's uniqueness lies in its adaptive architecture, preservation of cultural context, and its ability to foster engagement and dialogue. This groundbreaking project in spatial computing is a new interpretation of a museum today.
iF Gold Statement
The iii is a virtual museum dedicated to Iranian artists. Though focused firmly on the contemporary, the museum uses traditional design elements such as Muqarnas, bazaars or rammed earth walls to convey cultural context. Design is the manifestation of intent and amplification of the artist’s voice.
Client / ManufacturerDesign
The Mohammed Afkhami Foundation
Dubai, AESERVICEPLAN GERMANY / PLAN.NET GERMANY
München, DEAlex Schilllili Studios
Pacific Palisades, USM. Kähler, D. V. Villalobos, S. Peng, N. Grishin, K. Mikkelsen, A. Akhtar, M. Olivares, H. Fullerton, J. UdkoHyperinteractive
Hamburg, DEDieter Pries, Viviana Robles AguilarASA NORTH / Ahmadreza Schricker Architecture
New York,, USA. Schricker, R. Afkhami, M. JanghorbanDate of Launch
2023
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry