The 'Futuremarks' Vision at SK Booth of CES2023

Exhibition Contents

In this project, which inherits the success and significance of SK's exhibition at CES a year ago, we introduced to SK’s 'Together in Action' booth at CES 2023 the 'Futuremarks' zone, which portrays the catastrophic sea level rise when humankind neglects global heating in the form of metaphorical media art. On the large LED displays installed on both walls of the zone, half-submerged landmarks around the world including the Statue of Liberty, Sphinx, Big Ben, and the Eiffel Tower, depict a gloomy future in which the risen sea overflows the globe. The floor projection images in sync with the wall contents added up to an immersive experience.

Client / Manufacturer

SK

Seoul, KR

Design

DaamDaamSamuso

Seoul, KRJong-Yoon Hong, Changhun Nam, Areum Jeon, Juhui Kim, Jiin Kim, Jaejung Kim, Juhee Kim, Inae Seo, Yerin Joo, Taehyuck Kim, Soonkeun Choi

CHEIL Worldwide

Seoul, KRKyoungmin Koong, Hyomyung Kim, Heetaek Kong, Minhyang Lee, Jiyoung Kim, Jongwook An, Sungwon Yoon, Jaehee Kim, Kang Seonhui, Jinhyeong Lee