The ad that should have been.
Print Ad
In 1974, Hyundai launched its first concept car: the Pony Coupe. Despite its influence in the automotive world, the original model got lost. Fast forward to 2023: Hyundai decided to remake this legendary car with its original designer, Giorgetto Giugiaro. Our challenge was to tell today’s car enthusiasts about it, while paying tribute to Hyundai’s heritage. So, we gave the Pony Coupe concept its first ever ad: the one that it should have had back in the 70s. The long-copy print ad was carefully crafted to faithfully replicate car ads of the era - giving today’s car enthusiasts a dose of the golden age of automotive advertising.
Client / Manufacturer
Design
HYUNDAI Motor Company
Seoul, KRJung von Matt AG
Hamburg, DEJoao Peixoto, Sarah Buggle, Gonçalo Martinho, Julia Machado, Juan Kebork, Boreum Kim, Harvey Wilks, Laura Kneer, Jan HarbeckDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Europe, North America
Target Groups
Consumers / Users