SZ Plus. Passt zu mir.
SZ Plus. The perfect fit.
Now more flexible and affordable: the German daily Süddeutsche Zeitung has stirred up the newspaper and media market with its new range of SZ Plus digital subscriptions. Accompanying the launch was an attention-grabbing campaign by Zeichen & Wunder. It clearly highlights the advantage of SZ’s digital offer – particularly in social media and in a way that speaks to younger target audiences.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User