ShyTech Display
Automotive display
Continental Automotive GmbHIn our fast-moving world, more and more people are experiencing technology fatigue, a sense of never being able to switch off from the various gadgets that have come to dominate our lives. Perhaps the single most important time for people to disconnect from technology is while driving, yet this creates a challenge for car manufacturers. Continental ShyTech displays are leading the way in puristic dashboard design and enhanced UX. The high-resolution dashboard displays seamlessly are integrated into a 2-D surface that simulates genuine wood. The displays become invisible and content only appears when needed, allowing the driver to keep their eyes firmly on the road.
Client / ManufacturerDesign
Continental Automotive GmbH
Babenhausen, DEContinental Automotive GmbH
Babenhausen, DERadial Design GmbH
Frankfurt am Main, DEDate of Launch
2021
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Trade / Industry