SAMOO: Insight & Inspiration
40th anniversary
As a global architectural firm representing Korea, SAMOO Architects & Engineers proudly commemorates its 40th anniversary by publishing a special book to cover 40 major projects that best represent SAMOO with the messages of its leadership, vision and insights. We designed this book to deliver such messages through the concept of an Art Book instead of a general format of the Anniversary Book and have categorized 40 major projects into four different groups to introduce three core competencies – Design Excellence, Innovative Solutions and Creative Culture – and deliver true values of SAMOO effectively to the customers and business partners.
Client / Manufacturer
Design
SAMOO ARCHITECTS & ENGINEERS
Seoul, KRnewtype imageworks. Inc.
Seoul, KRSAMOO Architects & Engineers Design Lab
Seoul, KRDate of Launch
2016
Development Time
"6 month"
Target Regions
Asia, "South Korea"
Target Groups
Consumer / User, "business partner"