Relaunch for Städtisches Klinikum Braunschweig
Brand Relaunch
Städtisches Klinikum Braunschweig gGmbH
The Städtische Klinikum Braunschweig Clinic (skbs) is the top university clinic in the region and is one of the largest clinics in Germany. To secure this position now and for years to come, plans call for a digitalisation and service offensive that emphasises patient care as a main focal point. A new corporate design has been developed and the brand image has become more personalised and emotional as a visual manifestation of the changes happening both internally and externally.
Client / ManufacturerDesign
Städtisches Klinikum Braunschweig gGmbH
Braunschweig, DEcyclos design GmbH
Münster, DEThorsten Schechowiz, Jutta Schnieders, Youngju Köhler, Bettina Hoepfner, René Meyring, Sayda Alvarez, Philippina Kwarteng, Janno BuningDate of Launch
2022
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Public Sector / Government