Ray-Ban Reverse
Sunglasses
Through disruptive technology, Ray-Ban Reverse transforms the conventional lens shape from convex to concave in a twist nobody expected. As past meets the future, this product combines revolutionary design with iconic eyewear shapes. Front and rear of the lens are calibrated in perfect synergy, resulting in a lens that reaches the highest optical standards, and sharp and accurate vision. What’s more, Ray-Ban Reverse provides the ultimate visual experience with its anti-glare treatment and universal fitting that fuses design and functionality. This is all achieved using cutting-edge sustainable materials.
Client / Manufacturer
Design
EssilorLuxottica
Paris, FREssilorLuxottica
Paris, FRNathalie Grosjean, Daniel Sirena, Roberta Negretti, Erica Chiereghin, Cristiano Da Pian, Fabio Ferracane, Pietro Frigeni, Vincenzo SpremulliDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users