Ray-Ban | Meta Smart Glasses
Smart eyewear
Live for the thrill of the moment: the Ray-Ban Meta smart glasses revolutionize the eyewear experience with built-in live streaming and (Meta) Artificial Intelligence. Truly wearable and life-enhancing, the glasses incorporate unparalleled audio and camera quality and offer design customization. Meanwhile, the livestreaming function opens a new level of authenticity as users share live from their point of view. This collection features 21 styles, colors, and lens variations, giving consumers powerful technology without compromising aesthetics and comfort.
iF Gold Statement
The Ray-Ban Meta smart glasses are a miracle of compact performance, delivering photo, music, videos, streaming, and AI functionalities without sacrificing the legendary features and functions of Ray-Ban. The case is beautifully crafted and subtly integrates the charging function. A design icon meets the brave new world of immersive AI.
Client / Manufacturer
Design
EssilorLuxottica
Paris, FREssilorLuxottica
Paris, FRMatteo Battiston, Michele TencaFabio Verdelli Design Studio
Milano, ITFabio VerdelliMeta
Menlo Park (CA), USPeter Bristol, Ines LeBihanDate of Launch
2023
Development Time
up to 24 Month
Target Regions
Australia / Oceania, Europe, North America
Target Groups
Consumers / Users