PAL - Phase Alternating Line
Branding
The PAL is a club for analog techno music in Hamburg, located below the television tower. The name PAL stands for Phase Alternating Line, a transmission technology of colored images in analog televisions. The television analogy consistently determines all elements of the CD: For instance, the graphic design picks up the iconographic interfering signals of this time. The translation into a digital style imitates classic teletext. The book renders this concept into three pillars: the playable vinyl cover, the disturbing image of analog television, and the horizontal shifts as graphic translations.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry