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Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
Oral-B iO Series 5
2023

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Oral-B iO Series 5

Electric Tootbrush

Procter & Gamble

Oral-B iO Series 5 features Oral-B’s new frictionless magnetic drive system with outstanding cleaning experience in a modern minimalistic design. The mode icons illuminate through a rubberized interface area in front of the handle. Equipped with a 3-level Smart Pressure Sensor, iO5 guides users to apply the optimal amount of pressure for a thorough clean that protects the gums. In combination with the Oral-B App, users can experience real-time feedback and coaching. The user-interface identifies 6 areas in mouth encouraging consumers toward a 100% brushing completion. Optimal cleaning results whilst improving brushing habit.

Client / Manufacturer
Procter & Gamble

Procter & Gamble

Schwalbach am Taunus, DE
Design
Oral-B Design Team

Oral-B Design Team

Kronberg im Taunus, DE
Date of Launch
2022
Development Time
Confidential
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users

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