NESPRESSO Citiz Trade Event
Launch of Citiz Product range
At the Launch Event of the new NESPRESSO Citiz around 250 guests were able to experience perfection in a relaxed atmosphere. Skylines worldwide inspired the innovative Citiz design and the new campaign. VOK DAMS created a skyline scenery made of white cubes on the 28th floor of the Westhafentower over the rooftops of Frankfurt: the Citiz Sky Lounge. Skyscrapers and street canyons made up of the brand icon provided an urban atmosphere. The machines were launched in a transparent, interactive hologram presentation. First they hid in the cubes. And after being revealed, the machines merged perfectly with the skyline scenery.
Client / ManufacturerDesign
Nespresso Deutschland GmbH
Düsseldorf, DE