Nascent Design
Brand Identity
Centuria bags are the perfect blend of high-quality materials, technology and artisanal manufacturing, following the great tradition of the best products Made in Italy. Rebranding of Centuria, setting a more impressive positioning and restyling its communication material, in order to represent the brand and its unique selling proposition in the luxury market in a more sophisticated manner. A brand strategy and positioning project aimed to support international expansion.
Date of Launch
2015
Development Time
13 - 24 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User, Trade / Industry