Medela Freestyle Hands-Free Breast Pump
Breast Pump
Medela AG
Medela Freestyle Hands-Free Breast Pump provides a wearable pumping solution for moms, with two in-bra collection cups and a portable double pump motor connected to a mobile app. The collection cups are lightweight (76 grams) and uniquely shaped to fit and complement the anatomy of the lactating breast, providing comfort while worn. They also house the 105-degree breast shield, shown to increase milk output*. A transparent design allows moms to verify correct positioning and confirm of milk flow. The compact 2-Phase Expression® motor can be connected to the award-winning Medela Family mobile app which offers pump controlling and tracking.
Client / ManufacturerDesign
Medela AG
Baar, CHMedela (Beijing) Medical Technology Co., Ltd.
Shanghai, CNMedela AG
Baar, CHChen (Frank) Xu, Etienne Furrer, Mladen MilovancevicIndustrial Design Consultancy (Shanghai) Co., Ltd.
Shanghai, CNMagaret Bao, Yifei Dai, Mike Pratt, Yue JiangMilani Design & Consulting AG
Zurich, CHJeremias Perren, Stefan PfisterDate of Launch
2022
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users