Lucerne Festival

Brand identity

Every year, Lucerne Festival brings the world stars of classical music to Switzerland. Its recipe for success is to continuously create innovative music programmes. In order to underscore its reputation for entrepreneurial and cultural excellence, and to inspire a younger audience, we developed an umbrella brand strategy that unites the three formats "Symphony", "Contemporary" and "Music For Future" under the motto "We are Festival". Subsequently, we created a visual brand experience that celebrates the diversity of Lucerne Festival.

Client / Manufacturer

Lucerne Festival

Lucerne, CH

Design

MetaDesign AG

Zurich, CHAndré Stauffer, Sabrina Uebersax, Aude Kohler, Erich Moser