Lifeplus

Brand Identity

LIFEPLUS is a brand created by the Hanwha Fnancial Group, focused on adding value to every moment of life. The basic form of the logo is a circle, which changes its shape as it grows and moves like a living thing. While the circular primary shape is associated with movement, it does not remain purely circular for even a moment. The symbol mark is a snapshot of motion, visualizing a spirit of dynamic change. The logotype uses a precise spacing between the letters of the brand name, honing them down until they are clear, long-lasting, easily readable and undisturbed by trends.

Client / Manufacturer

Hanwha Life Insurance Co., Ltd. LIFEPLUS

Seoul, KR

Design

Nippon Design Center, Inc.

Tokyo, JP