IFA 2023 LG Electronics : LG Sustainable Village

Exhibitions

The LG Sustainable Village at IFA 2023 introduces LG Electronics' energy-efficient solutions for sustainable living. Transformed into a captivating forest village in collaboration with an uprising Korean artist, the booth represents LG's brand image. We used recycled materials and involved visitors and marginalised groups, realising collective dedication to environmental preservation through interactive workshops and a post-exhibition campaign. We aimed to enable visitors to intuitively understand LG's solutions simply by experiencing the LG Sustainable Village and to involve everyone in the movement toward making our society sustainable.

Client / Manufacturer

LG Electronics

Seoul, KR

Design

HSAD

Seoul, KRJungsik Jun, Sunjin Roh, Sehin Kim, Hyunju Song, Soojeong Yu

Solution Plus Korea

Seoul, KR

Kwangho Lee

Seoul, KR

NUSSLI Group

Hüttwilen, CH