Ideenfunken-Camp
Cross media event
For 10 days in August 2012, the ThyssenKrupp Ideas Park raised enthusiasm for technical occupations in many young people. Our agency also aimed at inspiring young people with vocational guidance, therefore we took part with our Ideenfunken-Camp and the Ideenfunke, a smart mobile device. The kids could experience how behind all games, apps, devices, and interactions first stands an idea, then craft, programming and customized configuration, before anything can be uploaded on to the net. And how such measures are implemented in practice and can become a meaningful job.
Client / Manufacturer
Design
Milla & Partner
Stuttgart, DE