HT-AX7
Portable Theater System
A portable theater system. Three wireless speakers create a cinematic surround sound in any room. Watch video or listen to music on your smartphone or tablet in immersive sound. The system transforms 2ch stereo sound to 3D surround sound on video streaming services. It is also designed with intuitive operability and the environment in mind.
iF Gold Statement
50 years ago, Sony introduced the idea of enjoying music anywhere. The HT-AX7 portable surround sound system breaks similar ground for the smartphone generation. Its sleek, minimalistic design and user-friendly interface make it the perfect accessory. This could become as iconic as the Walkman.
Client / Manufacturer
Design
Sony Corporation
Tokyo, JPSony Group Corporation
Tokyo, JPMazumi Osawa, Saori Yoshito, Kenichi Hirose, Hajime Abe, Creative CenterDate of Launch
2023
Development Time
Confidential
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users