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Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
2017

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Hamburger Kunsthalle

Campaign

Hamburger Kunsthalle

For the reopening of the Hamburger Kunsthalle in May 2016 we developed the cross-cultural campaign "Die Kunst ist zurück" (The Art is Back). Famous artworks from the collection of the Hamburger Kunsthalle were spread all over Hamburg on billboards and advertising pillars – turning the public space into an exhibition hall. Although the campaign went without any logo, the Hamburger Kunsthalle was instantly recognized as the originator due to the prominence of the depicted artworks.

Client / Manufacturer

Hamburger Kunsthalle

Hamburg, DE
Design
Heine / Lenz / Zizka Projekte GmbH

Heine / Lenz / Zizka Projekte GmbH

Berlin, DE
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Public Sector / Government

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