Hamburger Kunsthalle

Campaign

For the reopening of the Hamburger Kunsthalle in May 2016 we developed the cross-cultural campaign "Die Kunst ist zurück" (The Art is Back). Famous artworks from the collection of the Hamburger Kunsthalle were spread all over Hamburg on billboards and advertising pillars – turning the public space into an exhibition hall. Although the campaign went without any logo, the Hamburger Kunsthalle was instantly recognized as the originator due to the prominence of the depicted artworks.

Client / Manufacturer

Hamburger Kunsthalle

Hamburg, DE

Design

Heine / Lenz / Zizka Projekte GmbH

Berlin, DE