GUERDON Champagne
Champagne packaging
GUERDON CHAMPAGNE
The champagne’s surface consists of an innovative elastomer sleeve, which made it possible to cover the bottle with a stucco-like relief. The surface shows a mix of flower patters and dragon scales, offering a unique haptic experience with five-millimeter deep engraving. The striking skin adds an important extra layer against UV light protecting the champagne, maintains the chilled temperature and allows for easier handling of the bottle. This packaging design combined finishing techniques, materials and looks in a way that has never been done before.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User