GLO Pro Slim

E-cigarette

Glo Pro Slim is the next-generation tobacco heating product (THP) by BAT. Although GLO was a massive hit, its simple style was rather uninspiring. The aim here was to create a new design that could stand out in the THP market. The problem with previous products was that even though they were meant to be mobile devices, they were mostly too thick and uncomfortable to carry around. Jiyoun Kim Studio solved this by adopting a novel flat battery, improving the heating engine, and using an aluminum body to create a unique, ‘pocketable’ device.

Client / Manufacturer

BAT

London, GB

Design

BAT Design

London, GB

Jiyoun Kim Studio™

Seoul, KR