Genesis House New York
Showrooms Identity
HOMEWORK, a Dutch design studio, created a selection of branded items for the Genesis House in New York, a showroom which contains a teahouse, a restaurant and a library, curated by the luxury auto brand Genesis. As a creative lead agency, HOMEWORK was responsible for framing and discovering the visual brand feeling for Genesis and built a unique visual identity that is both subtle but empowering, based on the concept of 'an understated design.' With carefully selected materials and simple typeface that involve considered details and thoughtful touches, HOMEWORK managed to express the brand’s elegant design and the concept of intelligent.
Date of Launch
2021
Development Time
up to 24 Month
Target Regions
North America
Target Groups
Consumers / Users