FMC AG 2016
Annual report
Fresenius Medical Care AG & Co. KGaA
This annual report bears the title "APPLYING KNOWLEDGE” and the associated magazine is entitled “LIVING KNOWLEDGE”, demonstrating the Group’s attitude towards taking responsibility and imparting knowledge for patients, employees and partners in healthcare. The publication, which is prepared as a book within a book, should be seen as an independent corporate magazine. In it, the growth strategy is presented as an emotional experience. Using different perspectives – such as from the company, patient or employee standpoint – it illustrates how particular knowledge and experiences contribute to long-term success.
Client / ManufacturerDesign
Fresenius Medical Care AG & Co. KGaA
Bad Homburg, DEhw.design GmbH
München, DEDate of Launch
2017
Development Time
up to 12 months
Target Regions
Europe, North America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government