Explorado Kindermuseum
Corporate Design
Explorado is a children’s museum “with heart, hand and mind”, which presents exhibits of various areas of interest. Children can experience the museum with all the senses. The Corporate Design characterizes the vitality and complexity of the project, whilst addressing children as a serious target group. The icons of the figurative mark – a heart, a hand and a brain – stand for the didactic concept of learning with all senses. The shape of each icon is used as a frame, which can be filled with constantly new image content. The figurative mark changes often and illustrates the thematic diversity and changing content of the exhibition.
