deuter - hoch hinaus
Deuter - up so high
Outdoor specialist Deuter has long been omnipresent in the German-speaking world. But its logo— in use for over 30 years—had aged and needed a revamp. By boldly redefining the company’s wordmark and refreshing its brand design, Zeichen & Wunder helped the Deuter logo appear more modern and salient, especially on products and online.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User