Continuous Cycling

Brand design

The design task was to develop a corporate identity and a new brand name for a manufacturer of cycling apparel. The idea considered the fact that these products help ensure that nothing distracts the rider from cycling. Mental and physical energy are transmitted into a continuous powerful movement. This led to the corporate philosophy “keep your momentum” forming the center of the brand identity. The old French-sounding brand name “Leverve” thus became “everve”. The central design element: the rotating letter “e” brings out the momentum in the logo.

Client / Manufacturer

everve GbR

Albstadt, DE

Design

Grey Germany / KW43 Branddesign

Düsseldorf, DE

wysiwyg*software design (Website)

Düsseldorf, DE