can do decoded

Brand Book

CAN DO DECODED - The first brand book printed with the DNA of real game changers. can do is the attitude that turns the German telco provider o2 into the industry's game changer. So can do is much more than a claim – it's the brand's DNA. To proof this, we asked five game changers for their DNA to then mix it with printer ink. On 388 pages, bestselling author Benjamin von Stuckrad-Barre decodes the can do mentality of game changers like Jimmy Wales and Grandmaster Flash, who shares the brand's attitude and values. Each chapter has its own design language: From paper selection, to handcrafted typography, up to unique print finishes.

Client / Manufacturer

Telefónica Germany / o2 Deutschland

München, DE

Design

SERVICEPLAN GERMANY / PLAN.NET GERMANY

München, DEM. Lord, L. Holling, L. Johannsen, P. Matthiensen, P. Bondarenko, D. Steller, M.Seidler, T. Cucu, J. Bolzenius

Studio Oeding GmbH

Hamburg, DEK. Oeding, M. Kohrs, K. Vetter, S. Kornfeld, T. Ballaschke

Spark Marketing Entertainment

Hamburg, DEK. Heinemann, M. Bauss, P. Caruselli

Druckerei Siepmann

Hamburg, DEMark Siepmann, Julia Strauch