BMW Motorrad Brand Room
Brand Architecture
The BMW Group Brand and Customer Institute is a unique institution in the automotive industry: BMW Group executives, employees and selected partners have been able to experience how successful brands function in a multi-sensory way. Since January 2022 BMW Motorrad is also represented in the institute. The challenge: translating the brand spirit into a training space within the framework of the existing rooms on 38 m². By a wall breakthrough, two functional rooms were combined into a new space. Structural conditions such as the complex glass façade were integrated into the architectural concept.
Client / Manufacturer
Design
BMW Motorrad
München, DEBMW Motorrad
München, DEMaria C. GattoMUTABOR
Hamburg, DEKai Orkisz, Phillip Kortlang, Skadi Sturm, Lisa Wohlsen, Louis von LohrDate of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users