Black Lion: Bringing Diversity into Esports!

Brand design relaunch

Esports is inspiring more and more people around the world. Teams are becoming more professional – and developing unique positionings in the market. Black Lion aims to make the scene more diverse by bringing together talents of different levels. A new identity positions the brand consistently: It uses the codes of esports, radiates power and the will to win, but at the same time adds imperfect, unexpected elements such as handwritten typography and energetic color gradients. Patterns are derived from the logo's stylized lion's head, giving the look dynamism and maximum presence in digital media.

Client / Manufacturer

Dark Origin GmbH

Unterbreizbach, DE

Design

Peter Schmidt Group

Hamburg, DESven Rieckmann, Verena Knuck, Simon Merz, Mirco Steckhan, Leon Thiele, Michaela Jausen