Audi Sport - Rodeo
Promotional film
Three films have been produced as part of the Audi Sport Brandbook production. "Rodeo" is designed to translate the interplay of forces and mastery in an Audi RS model. A bucking horse, a rider. The concept of horsepower cannot be illustrated more archaically. The team of cameraman, photographer, and author attended a rodeo in Denton, Texas, shadowing the cowboys and their horses during a 4-day rodeo event. Rodeo is considered the most dangerous sport in the world. Slow-motion shots show the power of the animal and the will of the man to keep holding on. Cutaways show the 580-hp Audi RS 5.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User