Audi Digitization
Trade fair booth
Connectivity has a huge impact on the automotive industry. That is why Audi made this issue part of their philosophy and communication. To express this at trade fairs is a special challenge. Objective: to build a digital, interactive booth, so that visitors could really dive into the digitally connected Audi world. The “Cloud” was launched at the Paris Auto Show 2016. Part of the challenge was to create a modular booth that could be reused at other exhibitions and rebuilt to any size. Visitors brought the booth to life with their Audi Experience Pass, an interactive format for the smartphone.
iF Gold Statement
Courageous and iconographic, this is a vision of the future. This exhibition space showcases digitalization and networking as a space-forming cloud bearing information technology. Modular and easily adaptable, this trade fair booth has the interactive potential to become an event in its own right.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, Trade / Industry