A Statement of Form

Installation

This year Gaggenau stepped out of the EuroCucina fairgrounds into its own space at Milan Design Week. A central, cultural and communal space for Architects and Designers, this was an experience not to be missed. We developed a holistic architectural installation. A Statement of Form showcases Gaggenau’s dedication to craftsmanship, heritage and performance. In the grounds of the stunning Villa Necchi in the centre of the city, in the midst of Milan Design Week, this installation fed your imagination and senses. The avant-garde design, use of raw materials and progressive functionality evoked emotional, as well as professional reactions.

Client / Manufacturer

Gaggenau Hausgeräte GmbH

München, DE

Schurig GmbH

Bönnigheim, DE

Design

1zu33 Architectural Brand Identity

München, DE