iF Design Trend Conference

Our first conference in Berlin was a complete success - many thanks to all participants! Check out the photo gallery and download your favorites.

iF Design Trend Conference 2024

How can design help drive the transformation towards a future worth living?

The new iF Design Trend Conference took place one day after the awards ceremony of the iF DESIGN AWARD and was aimed at designers and industry experts who want to find out about global and interdisciplinary design trends and their significance for the future. The fully booked conference was themed "How can design help drive the transformation towards a future worth living?" and took place in the spectacular AXICA building at the Brandenburg Tor. As an add-on, all conference participants received the iF Design Trend Report 2024.

General Information

Tuesday, 30 April 2024
Admission: 10:00 am

AXICA, Pariser Platz 3, 10117 Berlin, Germany

The conference will be held in English

EUR 149,00 - food & drinks included

Photo Gallery of the first Trend Conference 2024

For all photos please click down below.

From left to right: Uwe Cremering (CEO iF), Giulia Frittoli, Ziyuan (Zoey) Zhu, Richard Trigg, Nadine Clarke, Anne-Liese Prem, Rylana Kossol (iF), Lisa Gralnek (iF).

The AXICA building is located in the heart of Berlin right next to the Brandenburg Gate.

Anne-Liese Prem on stage about "The Future of Branding in the Metaverse".

Ziyuan (Zoey) Zhu on stage. She discussed the topic of "Humanizing AI in Design".

Nadine Clarke and Richard Trigg about "The Green Interface: Digital Design with Sustainability in Mind".

Giulia Frittoli spoke about "Social Nature - Designing Cities for People and the Planet" based on various past projects.


Welcome by Uwe Cremering, CEO iF International Forum Design GmbH, Hannover

Greetings by Michael Biel, State Secretary for Economic Affairs

Senate Department for Economic Affairs, Energy and Public Enterprises, Berlin

Moderation by Lisa Gralnek, Managing Director iF Design USA Inc, New York

10:30 am

“The Future of Branding in the Metaverse”

Anne-Liese Prem, tomorrow stories, Salzburg

10:45 am

“Humanizing AI in Design”

Ziyuan ‘Zoey’ Zhu, IDEO, San Francisco

11:15 am

30-minute coffee break

11:45 am

“The Green Interface: Digital Design with Sustainability in Mind”

Nadine Clarke and Richard Trigg, Tangent, London

12:15 pm

“Social Nature – Designing Cities for People and the Planet”

Giulia Frittoli, Bjarke Ingels Group, Copenhagen

12:45 pm

Lunch and get-together

1:15 pm

The AXICA building bears the unmistakable signature of Canadian star architect Frank O. Gehry.


Anne-Liese Prem, Founder and CEO of tomorrow stories, Salzburg

The Future of Branding in the Metaverse
The metaverse isn't just a buzzword—it's the future of the internet, and it's just getting started. Anne-Liese Prem is at the forefront of this next wave of digital transformation with tomorrowstories, showcasing how branding will evolve in this emerging digital landscape. Her keynote dives into how AI, immersive tech, and other innovative technologies are merging to revolutionize the way brands engage with audiences. Essential for designers seeking to stay at the forefront, Anne-Liese will unveil the latest tech necessary for maintaining strong, relevant branding in the digital era.

Anne-Liese Prem is the founder and CEO of tomorrowstories, a Communications & PR agency for future-forward brands at the intersection of emerging tech and culture. Anne-Liese has worked internationally in places as diverse as Australia and Uganda, for global brands like Swarovski and Red Bull.She focuses on next generation storytelling, including spatial computing, immersive experiences, gaming and generative AI and collaborates closely with C-suite executives and startups as an advisor, helping them sharpen their future strategy. She is the editor of several trend reports on digital transformation and a speaker at academic institutions and metaverse related events.

Ziyuan (Zoey) Zhu, Interdisciplinary designer and creative technologist, IDEO, San Francisco

Humanizing AI in Design
What happens when we weave AI and humanity together? As generative AI emerges in the zeitgeist, the way we design is dramatically being challenged. In this talk, we explore the question of how we can incorporate AI into our design process not just as a tool, but as a collaborator to create products and experiences that resonate with users. By delving into AI capabilities, limitations, and ethical considerations, this conversation will challenge us to rethink our approach to AI in design and ensure that technology serves humanity, not the other way around.

Ziyuan Zhu is a creative technologist working at the intersection of design and emerging technology. At IDEO, a global design company committed to fostering social impact with human-centric design, she helps teams tangibly explore the future of product experience with emerging technologies, including generative AI, data visualization, and XR. Ziyuan is also an affiliate researcher at MIT, where she leads research on integrating technology into climate education. Ziyuan holds a dual master's degree in design study and computer science from MIT.

Giulia Frittoli, Partner, BIG – Bjarke Ingels Group, Copenhagen

Social Nature – Designing Cities for People and the Planet
Inspired by the interplay between built and natural environment, BIG’s planning approach responds to climate and societal changes by shaping urban spaces where nature and human realms not only intertwine but also mutually serve and enhance each other. Cities of the future will be designed to improve the quality of life for humans, flora and fauna, recognizing how environmental and social systems we have evolved, and will continue to evolve over time.

Giulia Frittoli was named as BIG Landscape Partner in 2021 and is a key leader within BIG Landscape, joining BIG Copenhagen in 2020 after three years at BIG NYC. A Senior Landscape Architect with a multi-disciplinary background in urban design, architecture and landscape architecture, Giulia led the proposal for Toyota Woven City, investigating how recent technologies will shape the future of cities in regard to new forms of mobility, sustainability, ecology and human connectivity. Giulia first joined BIG in 2017 as project lead for the design of Islais Hyper-Creek proposal for the Resilient by Design competition, exploring solutions to adapt and protect the Bay Area from rain flooding, rising sea levels, and other environmental risks.

Nadine Clarke (Strategy Partner) and Richard Trigg (Design Partner) at Tangent, London

The Green Interface: Digital Design with Sustainability in Mind
Explore the unexpected role of digital design in climate change at our talk. As the ICT sector rivals the airline industry in carbon emissions, we'll delve into how sustainable UX principles can be a key driver in reducing this impact. We'll explore strategies for embedding these practices into design processes, fostering synergy between designers and developers for environmentally conscious digital products. Discover innovative methods, real-world examples, and effective metrics for measuring success in our journey towards a more sustainable, greener digital world.

Nadine Clarke, Strategy Partner at Tangent, specialises in crafting strategic initiatives that drive digital transformation across the agency’s brand portfolio. Steering key projects, she ensures that user experience and design meet customer needs, provide significant value for clients, and deliver measurable results. With experience in managing digital programs for global brands like SAP and IWG, her approach sees her exploring the effects of digital shifts on product, process, and people, to deliver tailored outcomes.

Richard Trigg brings over 15 years of experience to his role as a Design Partner at Tangent, where he skilfully manages a team of Product Designers and Engineers to deliver innovative and user-friendly digital products. A graduate of Brunel University, Richard has built a career that took him from British Airways to the forefront of technology sectors, with a steady focus on user experience, research and effective design leadership. His approach is centered on marrying customer experience with technology to develop solutions that not only meet user needs but also drive business success.



iF International Forum Design GmbH

Rylana Kossol
Bahnhofstrasse 8
30159 Hannover