The future as standard / VW at the Geneva Motor Show 2018
For the Geneva appearance, SCHMIDHUBER selected the format Flying Frames, a brand design that is both transparent and communicative. Visitors get the chance to learn about the latest Volkswagen vehicles, but also gain insight into VW's vision of the future and the results of cutting-edge scientific research. The space is focused on VW's identity, and this allows the stand to become an experiential journey that goes beyond a simple product presentation.
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