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Backpack
ELECOM CO., LTD.Currently, more than 34% of Japanese business executives bring lunch boxes to work, and this practice is expected to become more common in the future. However, conventional business bags do not have enough capacity or a dedicated space to store a lunch box. Moreover, if you put work equipment and documents into the same space as your lunch box, there is a risk of food smells and stains contaminating your papers or computer. That's why many people reluctantly carry their lunch box in a separate bag. In response to this need, this unprecedented backpack has made it possible to put a lunch box/water bottle and other business tools/personal belongings in completely separate spaces and quickly take them out when needed.
Date of Launch
2019
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User