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Innomotics – It's time for new reliable motion
이노모틱스 브랜드 개발
Innomotics GmbH
전기 모터와 발전기는 전 세계 산업 및 인프라에서 CO2 발자국을 줄이는 데 필수적입니다. 지멘스는 이 시장에서 가장 눈에 띄는 기업 중 하나였습니다. 전략적 전환 과정에서 모든 사업 부문을 분리하여 완전히 새로운 브랜드로 출범했습니다: 이노모틱스. 네이밍, 브랜드 전략 및 디자인은 처음부터 새로 개발되었습니다: 경쟁사들과 차별화되는 강력하고 대담한 브랜드, 직원과 팀에 대한 자부심. 자신감 있고 지속 가능하며 디지털적입니다. 모든 것의 핵심에는 "더 나은 내일을 위한 신뢰할 수 있는 동작의 재정의"라는 목적이 있습니다.
클라이언트/제조업체디자인
Innomotics GmbH
Nuremberg, DE
MetaDesign GmbH
Berlin, DEThomas Maes, Christine Altmann, Janosch Klein, Julian Hrankov, Jens Bohrer-Brodzinski, Vanina Goldhofer, Nam Hoang-Golz, Milena Ambrasas출시 날짜
2023
개발 시간
최대 6개월
대상 지역
아프리카, 아시아, 호주/오세아니아, 유럽, 북미, 남미
대상 그룹
무역/산업