Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

iF DESIGN AWARD
About the iF Design AwardiF JurySustainabilityBenefitsiF Design Award NightLifetime Achievement AwardFAQ
WINNERS & iF RANKING
iF Design Winners 2025All Winners since 1954iF Design RankingBrands & Creatives
STUDENT AWARD
Overview2024 WinnersJurorsBenefitsSponsorsFAQ
SOCIAL IMPACT PRIZE
OverviewJurorsWhat is Social Impact?Supported Projects since 2017Success StoriesFAQ
MAGAZINE
Latest ArticlesAll ArticlesiF NewsletterPodcastTrend Report

BACK TO RESULTS (0)

ZhongjianLe water wine
ZhongjianLe water wine
ZhongjianLe water wine
ZhongjianLe water wine
ZhongjianLe water wine
ZhongjianLe water wine
ZhongjianLe water wine
ZhongjianLe water wine
2025

Share:

ZhongjianLe water wine

Baijiu Packaging

Guizhou Zhongjian Liquor Industry Group Co., Ltd.

The packaging creativity starts from the concept of "wise man le water" in Chinese traditional culture, and develops the Baijiu consumption market in tourism scenes through the modeling design of le water and the brand concept of ZhongJianLe Shuijiu, and launches the camping version of ZhongjianLe water wine. The packaging is simple, light, fashionable and environmentally friendly, which is different from traditional Chinese Baijiu.

Client / Manufacturer

Guizhou Zhongjian Liquor Industry Group Co., Ltd.

Guizhou, CN
Design
Shenzhen Left and Right Packaging Design Co., Ltd.

Shenzhen Left and Right Packaging Design Co., Ltd.

Shenzhen, CNLv Fei,Chen Sihan
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users, "Urban individuals aged 25-50, regardless of gender or profession"

RELATED PROJECTS