woom EXPLORE
Bike
woom at it’s core: lightweight, age-specific design, high-quality components in a new design language with black elements and updated graphics. New, appealing bikes which clearly distinguish from woom originals and impress with more sophisticated components, additional features, new colors and cool designs. A new principle of 100% matte finishes combining with satins that feel sharp and contemporary, with youthful tones that are neither too grown up nor simplistic. An agile combination keeping pace with aspiring teens.
Date of Launch
2024
Development Time
Confidential
Target Regions
Europe, North America
Target Groups
Consumers / Users