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2025

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Exhibition

Shimadzu Corporation

This exhibit was designed to share the allure of science with a broad audience by “quantitatively analyzing beauty.” Minerals, metals, and organic compounds were pulverized into particles and sealed in rotating containers, enabling visitors to enjoy the beauty of their movement in water. The elemental composition, size distribution, and shapes of the particles were also analyzed. By demonstrating how subjective beauty can be analyzed objectively with data, the project is intended to make science more accessible and promote a deeper understanding of science among more people and thereby contribute to future technological advancements.

Client / Manufacturer
Shimadzu Corporation

Shimadzu Corporation

Kyoto, JP
Design
Shimadzu Corporation

Shimadzu Corporation

Kyoto, JPRyo Takegawa, Tomoya Sugie, Shinya Hasebe

we+ inc.

Tokyo, JPHokuto Ando, Toshiya Hayashi, Peach/Yohei Aoki, Eri Sekiguchi, Kihiro Inoue, Mio Hayashi, Qihua Huang
Date of Launch
2024
Development Time
up to 24 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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