Twelve veins
Packaging design
The origin of the twelve zodiac animals is related to animal worship. There was a relatively complete zodiac in the pre-Qin period, which is a mythical story passed down from generation to generation in Chinese culture. Most people can recite the order of the twelve zodiac animals, but they can't tell the legendary story of the twelve zodiac animals. We will use our twelve zodiac as the theme and combine it with Taiwanese tea to combine the zodiac in the packaging design, so that users can clearly know the origin and story of the effective effect.
Client / ManufacturerDesign
Rice Advertising
New Taipei, TWChihlee University of Technology
New taipei, TWCheng-Hsuan Hsieh, Shu-Han Hsieh, Yu-Chun Kao, Yi-Fang Lee, Hsin-I Chang (Designer) Shih-Lun Chen (Supervising Professor)Date of Launch
2024
Development Time
Confidential
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users