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Online Annual Report
TRATON AG
More than the sum of its parts: With its strong brands Scania, MAN, Navistar (now "International") and Volkswagen Truck & Bus, the TRATON GROUP is one of the world's leading manufacturers of commercial vehicles. The 2023 Annual Report uses authentic storytelling to emphasize the company's claim to be a pioneer in driving sustainable change in the transport industry. The main theme of the report “Transform” with the motif of a flock of birds symbolizes the purpose of the company: “Transforming Transportation Together. For a sustainable world.” The flock conveys movement, networking and cooperation in order to achieve a common goal.
Date of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia, Europe, North America, South America
Target Groups
Trade / Industry, Public Sector / Government, "Employees and talents"