











Toshiba world in painting Z770NF art frame TV
Art frame TV
Hisense Visual Technology Co., Ltd.Nowadays, TV users often have a confusion that when the TV is turned off, it is just a blackboard, and the size of TV on the market is increasing, which will affect the aesthetics of home decoration. To solve this problem, we want to design the TV as a painting based on its display characteristics. When the TV is not in use, It can display some beautiful wallpapers, just like a painting hanging at home. We designed a set of frames to make it more like an artwork.And combined with Toshiba's Japanese minimalist design style. In short, TV is not only an appliance, but also a decoration in the home.
Client / Manufacturer
Design

Hisense Visual Technology Co., Ltd.
Qingdao, CN
Hisense Industrial Design Center
Qingdao, CNGuo Xiaotong,Wang Difei,Jin Meng,Chul Lee,Wang Hanchen,Jiang Wen,Yang Hui ,Liu Jiming,Yu Xiang,Wang Zhicheng,Geng Kaiqian,Sun CongDate of Launch
2024
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users