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The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
The red turtle cake
2023

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The red turtle cake

Packaging

Rice Advertising

Red turtle cake is a traditional delicacy in my country. It is a food that represents the blessing of "longevity". However, in this era of online shopping, the red turtle cake that is not easy to transport is gradually forgotten by people. Therefore, we decided to use the discarded cartons during transportation to make a strong and beautiful packaging for Ang Ku Kueh to attract people to buy Ang Turtle Kueh and preserve the traditional cultural blessings, and these discarded cartons can be reused.

Client / Manufacturer

Rice Advertising

New Taipei, TW
Design
Chihlee University of Technology

Chihlee University of Technology

New Taipei, TWYu-Hsuan Shen, Chin Lee, Chen-Yi Song, Zhi-Lin Dai (Designer) Shih-Lun Chen, Pei-Yuan Chung (Supervising Professor)
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Public Sector / Government

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