The 'Futuremarks' Vision at SK Booth of CES2023
Exhibition Contents
In this project, which inherits the success and significance of SK's exhibition at CES a year ago, we introduced to SK’s 'Together in Action' booth at CES 2023 the 'Futuremarks' zone, which portrays the catastrophic sea level rise when humankind neglects global heating in the form of metaphorical media art. On the large LED displays installed on both walls of the zone, half-submerged landmarks around the world including the Statue of Liberty, Sphinx, Big Ben, and the Eiffel Tower, depict a gloomy future in which the risen sea overflows the globe. The floor projection images in sync with the wall contents added up to an immersive experience.
Client / ManufacturerDesign
SK
Seoul, KRDaamDaamSamuso
Seoul, KRJong-Yoon Hong, Changhun Nam, Areum Jeon, Juhui Kim, Jiin Kim, Jaejung Kim, Juhee Kim, Inae Seo, Yerin Joo, Taehyuck Kim, Soonkeun ChoiCHEIL Worldwide
Seoul, KRKyoungmin Koong, Hyomyung Kim, Heetaek Kong, Minhyang Lee, Jiyoung Kim, Jongwook An, Sungwon Yoon, Jaehee Kim, Kang Seonhui, Jinhyeong LeeDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government